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Interview: Prime Time Finalist - Pilar Allende - Buenos Aires, Argentina

The Founders Live Prime Time 2022 pitch competitions highlight 20 founders from our global ecosystem who have achieved various levels of success in previous Founders Live city pitch events.

We bring you additional coverage of these finalists through a series of posts in which we ask about their entrepreneurial journey, as well as what they are building and why.

Please introduce yourself with a short bio
We are Pilar Allende, Josefina Serrano y Natalia Bottero.

Dendro arises from a process that all three founders went through, each one from a different experience: we all began to internalize climate change as "a future problem" and realized that it is actually a current and urgent problem.

This sense of urgency mobilized us to try to improve our close network, but over time, we realized that the solutions have to be big, in order to respond to the urgency and scope of a problem like this.

We met in this stage, where the three of us wanted to do something big, to allow the know-how we have to scale and be able to impact the climate crisis in LATAM.

How did you discover Founders Live?
On Instagram!

Why do you feel others will benefit from Founders Live?
It’s a great networking and motivation space.

As an entrepreneur, why did you choose this path of creating your own company?
The three of us wanted to do something big, to allow the know-how we have to scale and be able to impact the climate crisis in LATAM.

You've made it to Founders Live Prime Time! What do you want to get out of this experience?
We are looking for experience and visibility.

Please describe the company or project are you currently building? Why are you building it?
Dendro is a full stack sustainability solution for LATAM companies.

What is your vision? Go out 5 years, what does the world look like with your product or service in it?
We dream of a world reaching emissions goals to limit global worming to 1.5º C. We estimate we have the potential to manage the equivalent to 220.000 hectares of native forest with our platform.

What ONE thing do you need help with the most, and what do you want to ask from the Founders Live community
We are looking for help with our sales process and general networking.

Identify 3 qualities that when combined make a great founder. Expand a few descriptive sentences on each.

1) Resilience to adapt to the future.

2) Being in love with the problem and not the solutions.

3) Hard-working and client-focused.

If you could go back to the beginning and talk to your “rookie founder” self, what would you say?
Just start and think big!

Learn more about Dendro

Hear Pilar pitch in the Founders Live Prime Time Latin America regional Competition on Monday, Nov 14th, 2022