Martha Santos, CEO of Ryōken Instinct, joins Nick Hughes on a recent Founders Live Conversations episode to discuss her journey into entrepreneurship, the importance of healthy pet food, and the future of the pet industry.

Ryōken Instinct is a community-driven brand that provides high-quality, sustainably sourced canine energy bars to empower pet owners to embrace outdoor adventures with their furry companions.

The conversation begins with Santos's entrepreneurial journey and the motivations behind starting Ryōken Instinct. They delve into the current pet industry, highlighting the significance of providing pets with proper nutrition for optimal health.

Santos shares her insights into the future growth of the pet industry, emphasizing the increasing demand for sustainable and high-quality pet products.

This engaging interview with a Seattle-based startup leader offers valuable insights for aspiring entrepreneurs and pet owners alike.

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