💬 Hosted interview • 🎤 Video • 🌐 English • ⏳ 2024-04

Description: Interview series with Founders, CEOs and Fractionals about what they are seeing in the market when it comes to growing your company, TODAY. What is working, what isn't.

These are people in the trenches doing the work right now. Not people who ran a successful company 30 years ago. We talk about AI, growth tactics, and the path that lead these people to where they are.

So, if you're a founder, a marketer, or an investor, these episodes are made for you. I want to draw out lessons that I wish I had learned much earlier in my career and share that with all of you.

Host: Shawn McGaff - Founder & CMO @ Oblong Pixel | Startup Advisor | Fractional CMO

Links: YouTube

Example Episode Detail

Meet Allisa Song, MD: Tackling the High Cost of Vision Care with Innovation - GFGF Ep. #9

In this episode of Go Fast Grow Fast, we sit down Allisa Song, CEO and co-founder of NanoDropper, the discussion centers around the inception and evolution of the company, which specializes in a medical device that addresses the inefficiency and waste prevalent in eye drop medication delivery.

Allisa shares her journey from identifying the problem during her medical school application process to creating a solution aimed at enhancing medication adherence for chronic eye disease management.

The device, known as the NanoDropper adapter, significantly reduces the volume of eye drops dispensed, thereby extending the medication's lifespan and minimizing local and systemic side effects.

This innovation not only promises better health outcomes but also cost savings for patients, particularly those with glaucoma.

The conversation delves deep into the challenges and strategies in scaling the business, from navigating regulatory hurdles to marketing the product.

Allisa outlines the company's approach to growth, which involves meticulous attention to quality systems, regulatory compliance, and targeted messaging for different stakeholders such as patients and healthcare professionals.

She discusses the importance of clinical adoption and data collection in convincing insurance providers of the product’s value, highlighting the intricate balance between managing a startup and pursuing medical education.

The interview reveals the complexities of healthcare entrepreneurship and the critical role of innovative solutions in improving patient care and adherence, setting an insightful precedent for others in the industry.