🌎 Location: 🇳🇴 Oslo, Norway • 🇵🇹 Lisbon, Portugal • 🇭🇷 Zagreb, Croatia • 🇬🇧 Cambridge, UK

⌛ Length: 9 minutes, 12 seconds

"It's a pressure cooker!"

One minute and 39 seconds is all it takes to tell a story—and change a life.

The magic of the 99-second pitch goes back to the very first Founders Live event in 2014. When planning this new gathering, Nick had to come up with format: if there were to be a pitch competition, it would need a time limit for each presenter, and a way to quickly move through all the presenting founders.

This seemingly trivial decision (well, let's just do 99 seconds, that seems cool!) has now become a fascinating challenge for founders around the world.

In this episode you will hear from city leaders, storytelling experts and Founders Live executives on why the 99-second pitch is so vital to startup success.

If a founder can't distill their value proposition into a short description which anyone in the world can quickly grasp and understand, they will have a hard time reaching new customers and investors. It literally can mean the difference between failure and success.

The magic of the 99-second pitch, if you choose to take the challenge, will forever change how you talk about the value you bring to the world. Here's how it works.

BEHIND THE SCENES PODCAST:

Find out more about all that went into making this episode of Exploring Greatness in our behind-the-scenes podcast.

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