How to Run with the Big Dogs - Founders Live Winner Martha Santos of Ryōken Instinct: Founders Live Conversations
Founders Live Conversations are free to join as they happen, but watching them on-demand is for Front Row members only 💪
A powerhouse founder shares how her startup holds its own in the highly competitive pet food industry
Martha Santos recently wowed the crowd at Founders Live Bellevue, winning their vote after pitching her startup, Ryōken Instinct, which makes healthy nutritional bars for dogs.
Watch your interview to learn how Ryōken competes so impressively well with the best in the industry despite its startup status.
So much to learn here from this founder who places core values and creativity at the heart of everything Ryōken does.
Video version of Martha’s 99-second pitch
Bonus
Martha also appeared on the Tysonsvibe podcast, for another way of hearing her story:
About Ryoken
Ryōken 猟犬 (pronounced: ryoh-ken) is Japanese for hunting dog. Shibas were originally bred as hunting dogs to catch birds. I felt this was the perfect homage to our shop dog’s roots.
For us, this name represents minimalism - in that, the nutrients your dog’s need to live a healthy life are not the long panels of ingredients we see in pet stores today. We want to bring back the natural whole prey diets your present dog’s predecessors once thrived on. We aim to provide clean organic products your canine companions are instinctively drawn to. Our promise to you is you will never see filler or extenders in our ingredient list because with our dog’s less is more. Our mission will always be to encourage everyone to use our products to nurture their dog’s “ryōken” instincts.
