A History of Marketing
💬 Hosted 1:1 discussion • 🎤 Video + Audio • 🌐 English • ⏳ 2025-01-12
Description: "A History of Marketing" is a podcast that explores the untold story of how marketing evolved. Each episode dives into a fascinating chapter of marketing history, including:
The origins of modern advertising and the rise of iconic brands.
The evolution of market research and consumer behavior.
The impact of technology on marketing, from the printing press to the internet.
The stories behind legendary campaigns and marketing breakthroughs.
And the human stories of the people who shaped marketing
Host: My name is Andrew Mitrak, and I'm a marketer. I've led marketing for startups, founded and sold a marketing agency, and now work as a marketer at one of the biggest companies on the planet.
But after over a decade of being a professional marketer, I realized I knew surprisingly little about the history of my own profession.
I couldn't find a good resource. So, I set out to create one myself.
Links: Website • Spotify • Apple Podcasts • YouTube
Video Playlist
Example Episode Detail
Guy Kawasaki: The Remarkable Rise of Evangelism Marketing
Launching the Macintosh, Apple’s “1984” and “Think Different” campaigns, and the history of marketing evangelism
Welcome to episode two of A History of Marketing. I'm Andrew Mitrak, and today my guest is Guy Kawasaki. Guy shaped the field of marketing by popularizing the idea of evangelism marketing. Today, there are more than 10,000 technology, brand, and product evangelists on LinkedIn, and that wouldn't have happened without Guy.
Guy worked at Apple during some of their most iconic marketing moments, so he shares an insider's perspective on the launch of the Macintosh, the 1984 Super Bowl ad, and the "Think Different" campaign. Guy is also a teacher; he's written many books about marketing and entrepreneurship, and I talk in the episode about how his books influenced me personally as a marketer. If you like this conversation, definitely check out Guy's Remarkable People podcast, where he interviews the likes of Steve Wozniak, Arianna Huffington, Seth Godin, and hundreds of others. Now, here it is: my conversation with Guy Kawasaki.
